"Over one third of the energy produced in the world is consumed in overcoming friction"     
                                                      Kenneth E. Bannister, Lubrication for Industry       

             Taming Fuel Costs --  one approach

AMSOIL’s energy-efficient, extended drain synthetic lubricants indirectly offset fuel costs by reducing equipment operating costs (through longer oil drain intervals) and improving equipment efficiency (better mpg-longer equipment life).  These are true, long term savings.

Important, too, are 'trends' that affect everyone and have bearing on lubricant-related operations.

           Drastic changes in engine design, with smaller, hotter engine
           compartments, tighter tolerances and emissions standards have placed
           higher demands on lubricants. At the same time, vehicle manufacturers are
           seeking extended drains, cleaner engines, improved fuel economy, reduced
           oil consumption, and better wear protection. One industry analyst has
           speculated that over time as increasing numbers of baby boomers enter
           their peak earning years, 90% of all cars on the road will be high
           performance.

The Trend Toward Extended Drain Intervals

            According to GM’s Mike McMillian, Europe currently maintains a 9,000 miles drain interval and is preparing for longer drain intervals. GM’s patented Oil Life System (OLS) eschews the 3,000 mile standard altogether, telling motorists to rely on the oil monitor that assesses the oil’s life. This monitor consistently recommends oil changes at more than twice the long oil industry-voiced 3,000 mile standard (and this is in vehicles using conventional petroleum oil!). AMSOIL premium synthetic engine oils have a useful life as much as 11 times longer than the currently marketed 3,000 miles.

 The Trend Toward Synthetic Motor Oils

         The modern quest for “more, better, faster” has made an impact on every industry. Result—high technology synthetic motor oils have found increasing acceptance in every facet of American industry. And a major consciousness shift is occurring as Americans become more selective in their purchasing, focusing on performance over price. The continuing growth in synthetic sales is directly related to its superior performance capabilities.

 The Booming Environmental Trend

            Elevated consumer awareness and government regulations combine to
            exert a strong push for environmentally friendly improvements in the
            industry. Extended oil drain capabilities are already being aggressively
            pursued in Europe, placing greater demands on oil formulators to improve
            the quality of their products.

           Since 1972, AMSOIL, Inc of Superior, WI— the pioneer in automotive
           synthetic lubricants — has had a model program that everyone can
           embrace; it is environmentally wise and economically viable.

                                       “It’s How To be GREEN...with OIL!”

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